Hey everyone! This blog post is a good
opportunity to explore my visual and creative side. You should not expect a lot
of written text this time, as I will focus most of my efforts on
visualization of the insights.
As a source of the quantitative data
for this blog post, I used a summary of a Mintel report “Frequent Travel
Programs, US, August 2013”. The report summary briefly outlines three
major and connected parts: General Issues, Specific Issues and Implications. You
might want to take a look on this source of data. If that is the case, feel
free to download the issues and insights section of this report from Mintel database.
Using the lecture slides on visualizing
insights and chapter 3 from the book "Designing for Growth" as sources of inspiration, I decided to
visualize the data from the report in the form of infographics. I feel that
this way I will be able to present a big picture of the research outcomes and
at the same time guide you through the relationships between them. The outcome
of my work is presented below.
This infographics is aimed primarily to
provide you with a big picture of the report insights.
To get a better feel of the
relationships and links between different data and sections, take a look at the
embedded pdf version of my infographics.
That’s it for today. I would be glad if
you would post comments, make suggestions and provide constructive feedback.
Take care and see you next week in my blog or in person.
Hi Dmitry - I'm kind of blown away by your whole infographic! That looks like it took a lot of time and I really appreciate the effort. There definitely some areas of more infauxgraphic (i.e., whether the numbers are just formatted in an interesting way), but you also have some true visualization of the data. I think the mix of it all looks really nice.
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